By the technology of ‘real-time page evaluations’ we can ‘see’ what content is being served within a certain publisher. This content can be text, but also audio - and even video. Within the platform it’s possible to set-up specific keywords that match the ad you are serving. In other words;your ad will be served between content that is relevant for the audience you are trying to reach. The technique is considered strong and can greatly increase campaign results – compared to a normal/blank line. Reach out to learn the full spectrum of contextual serving/targeting scenarios.