A mobile device is personal. This creates an endless amount of targeting variables. It’s fair to state that there has never been a marketing tool that allows advertisers to target their desired audience in a way so accurate, until now.
In most cases demographic data comes from a 3rd party data provider. Because of this, a mobile advertising platform that is integrated with quality data providers is a necessity. The amount of data a provider is able to provide, will determine the outcome of a mobile advertising campaign. Quality in numbers applies here, especially when a campaign is location-based. This requires both quantitative and qualitative amounts of data in order to still reach the desired audience on a hyper-local scale.