Extensive ad reporting
With mobile advertising, a lot more can be measured than just the click

Reporting variables (or KPI’s) have greatly increased over the years. Largely due to the possibilities of rich media creatives. No longer is the click the holy grail of optimization. The newest technologies allow us to report (and optimize) on; heatmaps of the creative/banner (where does the consumer click?), the amount of expands (in case of an expandable format), the moment a consumer stops the video (in case of a video ad) and how many swipes (in case of cube formats) - to name just a few. These reporting options greatly increase your understanding of campaigns, what works and what doesn’t. The technology we operate is seen as a front-runner when it comes to the sheer amount of reporting variables. Like in many fields of mobile advertising, quality in numbers applies here. The more reporting possibilities you have; the bigger the chance the campaign can be made profitable (or; ‘a success’).

Our reporting metrics:
Ad Size
App name
Bundle ID
Auction Type
Connection Type
Deal ID
Device Brand
Device Carrier
Device OS
Device OS Version
Device Type
GPS Precision
Has Dnt
Has mraid
Has price floor
Has Device ID
Inventory Category
Inventory Domain
Inventory ID
Inventory Hash
Inventory Tag ID
Inventory Type
Is Rewarded
Is Video
Request Inventory Name
Average price floor
Tech features
  • 01
    Build your own database
  • 02
    Contextual serving/targeting
  • 03
    Extensive forecasting
  • 04
    Ad creation & rich media
  • 05
    Native advertising
  • 06
    Private marketplace
  • 07
    Beacon synergy
  • 08
    Whitelisting services
  • 09
    Audio ads
  • 10
    Self serve
  • 11
    Device id capabilities
  • 12
    Football attributuion
  • 13
    Retrageting & reamrekting
  • 14
    Tvty tv synchronization
  • 15
    Brand safety
  • 16
    Extensive ad reporting
Contact MIQO
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