Site / Url targeting
Create big whitelists with publishers that have your desired audience as an … audience

The practice of only serving ads on specific mobile websites (whitelisting) is not new. However, because of the vastly increasing specific publishers (read; mobile sites) the technique is becoming a vital and profitable form of mobile display advertising. Why? Every day more and more publishers connect themselves to adexchanges and SSP’s. These publishers are operating with audiences and niches most clients/advertisers have never heard before. In that sense mobile display advertising is a great marketing tool for reaching specific niches/audiences.

Some examples:
  • Horseriding related publishers
  • Hunting related publishers
  • Swimming related publishers
  • Garden related publishers
  • Reach students by targeting universities.

The list goes on and on. Especially for advertisers/clients with a specific audience, it can be very valuable to get in touch with a mobile programmatic platform (or DSP) as it is quite possible that their exact audience can be reached by finding (very) specific publishers that have visitors that comply with these audience wishes.

Tech features
  • 01
    Build your own database
  • 02
    Contextual serving/targeting
  • 03
    Extensive forecasting
  • 04
    Ad creation & rich media
  • 05
    Native advertising
  • 06
    Private marketplace
  • 07
    Beacon synergy
  • 08
    Whitelisting services
  • 09
    Audio ads
  • 10
    Self serve
  • 11
    Device id capabilities
  • 12
    Football attributuion
  • 13
    Retrageting & reamrekting
  • 14
    Tvty tv synchronization
  • 15
    Brand safety
  • 16
    Extensive ad reporting
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