Weather targeting
Discover the influence weather can have on your campaign

Although targeting on weather conditions remains a simple and manual targeting procedure, the influence on your campaign can be vast. When you create an ad/banner (or: offer) that refers to the weather, normal kpi’s usually increase in their value. If the offer of your product is closely connected/aligned to the weather, these values (kpi’s) usually increase even more.

Some examples:
  • Car tires designed for winter conditions when it’s snowing
  • Ice cream ads served on the beach (location targeting) on a hot day
  • Netflix ads on a rainy day
  • Sunny beach holiday when it’s raining (location targeting)
  • Kite-surf gear when its windy (served in kite-surf related publishers)
Tech features
  • 01
    Build your own database
  • 02
    Contextual serving/targeting
  • 03
    Extensive forecasting
  • 04
    Ad creation & rich media
  • 05
    Native advertising
  • 06
    Private marketplace
  • 07
    Beacon synergy
  • 08
    Whitelisting services
  • 09
    Audio ads
  • 10
    Self serve
  • 11
    Device id capabilities
  • 12
    Football attributuion
  • 13
    Retrageting & reamrekting
  • 14
    Tvty tv synchronization
  • 15
    Brand safety
  • 16
    Extensive ad reporting
Contact MIQO
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