Our technology makes synchronizing with data (retrieved using beacon technology) possible. We are able to upload/insert IDFA and GAID identifiers (collected by a beacon) and serve ads on the devices in question.
This can be used for general campaign purposes and/or retargeting. For example, when a beacon is situated in a physical store of a brand, it can collect device identifiers from consumers who are in the store. It is then possible to upload/insert these identifiers in our platform and start serving ads on these devices. This synergy enables a truly beautiful form of mobile advertising with a lot of potential.